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Keep it Up – for SoccerAid – With Dan Magness

May 11, 2012  •  Leave a Comment

On Friday 11th May, Manchester United held a photocall on the Old Trafford pitch to celebrate a new World Record set by Dan Magness, who has walked from London to Manchester doing ‘keepy-uppys’ all the way, as part of ‘Keep it up for Soccer Aid’

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Soccer Aid is a celebrity football match, held at Old Trafford (and broadcast live on ITV1) on May 27th, raising money for UNICEF’s vital work for children.

Manchester United is hosting Soccer Aid and is delighted to celebrate Dan’s amazing feat. The Manchester United Foundation has supported UNICEF for thirteen years now and the United for UNICEF partnership has raised more than £2 million to date helping over 2.2 million children.

Dan’s ‘Keep it Up for Soccer Aid’ challenge has encouraged the public to take up their own challenges and ended on the pitch in Old Trafford, home of Manchester United which will also host Soccer Aid on May 27th.

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Dan’s finale also coincides with an announcement by the government (DFID) that they will match all funds raised from the public as part of Soccer Aid 2012.

Mr Magness started his 200 mile journey from Wembley Stadium on Tuesday 1st May completing the equivalent of almost a marathon a day with an estimated 400,000 steps and doing an estimated half million keepy uppys along the way.

Launched by Robbie Williams in 2010,  ‘Keep it Up for Soccer Aid’ calls on the UK public to keep something up and get sponsored to do so in the run up to Soccer Aid, ITV1’s celebrity football match at Old Trafford on  Sunday May 27th, which raises money for UNICEF’s life-saving work for children around the world.

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